
Meta
Ad formats shipping to Facebook & Instagram, B2B (Workplace), and product visions for VR.
Victor Ng · Product Designer
Senior Product Designer at Meta across Ads and AI, previously B2B and VR. Neither project below was on a roadmap when I started it, and a business-first background means the strategy gets the same care as the pixels.
A new ad pattern, from experiment to launch across Facebook & Instagram
From automated usability testing to shipping front-end code with AI
I’m a designer because I like solving problems, and the more ambiguous, the better. AI is embedded in everything I make, not as autocomplete but as tools I build myself. The second project above is one of them.
Consulting was my first career, and it stuck. I think in outcomes, write the strategy as willingly as the interface, and pull product and engineering along with me rather than handing off at a spec.

Ad formats shipping to Facebook & Instagram, B2B (Workplace), and product visions for VR.

Before AI went mainstream — prototyped an NLP text-to-speech audio-articles feature.

Shipped UX improvements to the Cognos Analytics dashboard on IBM’s Carbon design system.

Ran daily scrums with dev teams in India and Spain to resolve code defects and UX/UI issues.

Designed management dashboards tracking backlog items for 30+ software teams.

My first internshipDecommissioned 100+ servers from gas plants across northern Canada.
Victor Ng Ceramics is my solo studio practice: wonky, one of a kind wheel thrown pieces. It’s where I exercise my creativity, and where I taught myself the business behind the craft, from content creation to building demand to sold-out drops.